Available for Senior / Lead roles

Senior Product Designer

focused on UX strategy
and measurable impact

I design complex digital products grounded in research, validation and close collaboration with product and engineering.

Focus

UX Strategy / Conversion / Systems

Experience

Airlines, Automotive, Marketplaces,
Looking for new challenges

Latest Projects

easyJet iOS/Android app

Through extensive user research, usability testing, and collaboration with cross-functional teams, the redesign balanced customer expectations with business objectives.

Travelport Smart Mark-up

My role in Smart Markup focused on refining the user experience, ensuring agencies could easily manage and implement pricing strategies.

Portfolio

Move - Native app

Transformative project to build the existing vPay payments gateway and develop a full-fledged and highly leveraged payments ecosystem.

Design System and BackOffice webapp

Redesigning the modules of the platform was the opportunity to feed the design system and build new components and patterns.

CARZONE - NAtive app VALUATION

Development of the car Valuation functionality within the Carzone Native Apps mobile and tablet.

CARZONE.IE MOBILE

Maintaining the usability experience by redesigning new pages, features, and everyday website updates.

How I design

My process evolved - AI didn't replace it, but changed how fast and how far I can go.

AI allows me to explore more, test faster, and validate decisions - not replace product thinking.

Before

Research

Manual synthesis, slower pattern recognition

Ideation

Limited exploration due to time constraints

Validation

Fewer variations tested before decisions

Now